I did two different things in the month of July that I want to talk about, which you can immediately do (faster than I since the bulk of the work is done and all that’s left is implementation – the No. 1 factor that keeps broke people broke) and I recommend whole-heartedly you actually do them.
Not Using Online Marketing tools and Newsletters- Technology continues to evolve and so does your dental practice. You need to keep up with the marketing trends. Majority of the people if not all, now turn to “Mr. Google” for information. Did you know that hundreds of people actually look for dental clinics online? So you have to make sure that when they make those searches, your name is on top of the list. Explore your online dental marketing options. Have your website optimized with competitive dental keywords and send out newsletters to your patients via email regularly to keep in touch.
Patient testimonials are a useful marketing tool and can be easily added to your website. Testimonials can be acquired by asking your patients. Simply ask them questions and videotape their responses. Once you have a few testimonials, edit and compile the videos and upload them to your website and YouTube.
I can list two sentences inside the description and this is my chance to REALLY sell the dental company. Sadly, a lot of dental practices do not do this because they lack the basic knowledge to do so. I honestly believe that the description section is the absolute best place to sell your services. In fact, it is important to treat this area like you would treat direct mail. This serves a double purpose. On one hand it is there to really deliver a preview to your online prospect. It should entice them enough to click on the above blue link, (Title of web page) and open your page.
However, it is easier said than done. Marketing is not as simple as the term night suggest. Try to implement a marketing campaign yourself and 9 out of 10 times, you will fail. For a doctor willing to indulge in medical marketing, it is better to hire the services of a marketing consultant who is proficient in this field. A consultant who focuses on giving exceptional marketing ideas should acquire as much knowledge as they can of their specialized medical field. Discussed below are some of the ideas that would help you earn reputation besides having a large queue of patients.
Black hat or white hat: If you are to avail services of a dental seo company then ascertain that it does not use Black hat SEO technique to get you a better ranking. It will hurt in the long run.
5) Position yourself in the mind of your community as a specialist. Being in a niche is easier to promote and sell that a “do-it-all” general dentist. and, once your patients get in and see that you do more than say just cosmetics, then you can obviously offer those services to them. BUT, defining a niche and working hard to fill it is an advisable route to go.
Of course, it is important to use different types of media: print, television, and radio. Not everybody can read, but some people read the newspaper every day. Not everybody watches television and not everybody listens to the radio. By using all of these things for your dental marketing, you’ve pretty much covered all the bases and your client base should grow.